The Hotel L'Orologio overlooks Santa Maria Novella, one of the most beautiful and ancient squares of Florence, in the true center of town and just a few minutes from the Duomo and Ponte Vecchio.An elegant and contemporary 4-star hotel, with a themed décor inspired by the magical world of Haute Horlogerie. Each floor of the hotel is a homage to a

An elegant and contemporary 4-star hotel, with a themed décor inspired by the magical world of Haute Horlogerie. Each floor of the hotel is a homage to a Maison of luxurious wristwatches: Rolex, Vacheron - Constantin and Patek Philippe. Furnished with refined elegance, the rooms feature quality materials, marble bathrooms and curious details such as door handles in the shape of watch hands and sink taps that look like winding crowns of watches.

With breathtaking views of the Basilica, the breakfast room is found on the fourth floor in an authentic Renaissance loggia. In the lounge bar on the ground floor, you can stop for a drink or a light meal at all hours of the day.


The 55 rooms are dedicated to collectible models, with original paintings on the walls depicting them.

The rooms welcome guests into an elegant and comfortable atmosphere, with wooden flooring and mahogany furniture upholstered in leather, prestigious fabrics and velvet combined with hi-tech amenities.

Each bathroom is made entirely from marble with mahogany details and offers luxurious amenities including fragrances by Officina Profumo Farmaceutica di Santa Maria Novella and personalized bathrobes in Egyptian cotton.

  • - Superior
  • - Deluxe
  • - Deluxe with Square view
  • - Duplex suite
  • - Junior suite
  • - suite
  • - Suite Rooftop Terrace
  • - Suite cathedral views
  • - Family room

Reception Services
- 24-hour Reception
- 24-hour Concierge Service
- Luggage Storage
- Currency Exchange
- Check-in from 2.00 pm - Check out by 12.00 pm
- Internet
- Free Internet point and Wi-Fi throughout the hotel

General Services
- Non-smoking rooms
- Non-allergenic rooms
- Rooms for special needs guests
- Available family rooms
- Officina Profumo-Farmaceutica di Santa Maria Novella courtesy kit in all rooms
- Elevator
- Heating
- Air-conditioning
- Safe
- Soundproof rooms offered
- Smoking room
- Shuttle service (at a fee)
- Electric kettle with free tea and coffee
- Iron and ironing board


On the ground floor of the hotel is the L'O Bar, where you can stop for a coffee, a drink or a quick snack at all hours of the day. A bistro with intimate and suffused lighting is characterized by its large central mahogany bar and comfortable sitting areas with armchairs and wooden coffee tables. L'O offers a refined menu with a wide selection of hot and cold beverages, cocktails and lightly sweet and savoury dishes, created with products of excellence in Italian and especially Tuscan cuisine. There is also live music throughout certain periods of the year.

On the fourth floor of the hotel is the special breakfast room with large windows overlooking the Church of Santa Maria Novella. Open from 7.00 am to 10.30 am, it offers a continental buffet and American breakfast, with a selection rich with fresh organic produce. Gluten-free products for coeliacs and those with intolerances are also available upon request.